Walmart Canada
34%
Year-over-year digital revenue growth. Loyal customer count grew 76% as we reorganized the digital team around the customer journey.
Fractional digital
leadership for
retailers and consumer brands.
I join mid-sized retailers and consumer brands in the US and Canada as a part-time executive, helping them grow sales profitably across DTC, marketplaces, B2B, and stores.
Let's talk.✳︎Help shoppers find you✳︎Move the sale forward✳︎Earn the next visit
Retailers and brands I’ve helped grow
01 / RESULTS
What I've delivered.
Ashley Canada
38%
Year-over-year digital revenue growth, with a 160-basis-point improvement in digital EBITDA margin. Executed 5 major strategic initiatives.
Wellmore Holdings
35%
Growth across a $215M online portfolio against a 21% target. I brought four brands together under one e-commerce team.
Wellmore Holdings
$3.4M
Saved in inventory costs as forecast accuracy rose from 71% to 95%.
Vega
$1M
In first-year sales from a product we created to fill a market gap we spotted using Amazon Brand Analytics.
Kit + Ace
12%
Online sales growth after auditing the customer experience and prioritizing 81 site improvements.
02 / DELIVERABLES
What I do.
I’m here to grow sales and improve margins, not to build decks or chase shiny objects.
Digital Commerce
Grow profitable sales across DTC, marketplaces, B2B, and stores. Improve how customers find, choose, and buy your products, then measure what moves sales and margin.
AI Readiness
Get your product data ready for AI search and shopping agents. Test and deploy conversational tools that help shoppers compare products and decide what to buy.
Organizational Redesign
Clarify who makes decisions across digital, stores, merch, ops, and technology. Redesign roles and reporting lines so teams can act faster and serve customers better online and in stores.
Tech Stack Optimization
Decide which platforms, tools, and vendors to keep or replace based on what they cost and what they help your team do.
03 / PROCESS
I join your team and lead the work.
I work part time alongside your leadership team. We agree on the business outcome, the decisions I’ll own, and how we’ll measure progress.
Find what’s holding back growth
Look at sales and margin by channel, how customers shop, and where the team gets stuck. Pinpoint the few problems worth solving first.
Decide what to do first
Agree on what to invest in, what to fix, and what can wait. Give each priority an owner and a clear measure of success.
Lead the work and track results
Work with your people and partners to make decisions and get changes live. Review what’s moving sales and margin, then adjust the plan as we learn.
Who I work with
Is this a fit?
For mid-sized retailers and consumer brands that need a part-time executive to unlock and lead digital growth.
You need an experienced digital leader. −
The work is spread across teams and partners. Decisions about priorities, budget, and performance land on executives who already have a full plate.
Digital sales have slowed, or margins are under pressure. +
You need to see where growth is getting stuck and which channels are worth more investment, from DTC and marketplaces to B2B and stores.
You need to decide where to invest next. +
You’re weighing changes to your team or technology. You want to know what it’ll take to leverage AI search and agentic commerce, and whether tools like shopping chatbots are worth deploying.
04 / COACHING
Bring one decision. Leave with a plan.
One-on-one working sessions for retail and consumer brand executives and digital leaders facing a decision they need to get right.
Request a coaching sessionWhat we can work through
- Decide whether your next move is a senior hire, a team redesign, or outside support.
- Work out where to invest when digital sales have slowed or margins are under pressure.
- Pressure-test a platform replacement or an investment in AI search, shopping agents, or chatbots.
Send me the decision you’re facing and the context behind it. We’ll weigh the trade-offs and agree on a next step you can take back to your team.
05 / ABOUT
Meet Andrew.
Andrew CherwenkaFounder and Principal, P10 Digital
20+ years in digital, retail, and technology.
I’ve worked in digital since 2003, living and working in both the US and Canada. I’ve held executive digital and eCommerce roles at Walmart Canada, Ashley Furniture, and Wellmore Holdings, the health and wellness portfolio of WM Partners.
I’ve led digital work from both sides: connecting online shopping to store sales at Walmart and Ashley, and building a single eCommerce team across four consumer brands at Wellmore. Today, I bring that experience to mid-sized retailers and consumer brands as a fractional executive.
Outside work, I’ve competed in three Ironman triathlons, six marathons, and more than 100 rowing regattas. I bring that same discipline to client work: set clear priorities, keep the team focused, and follow through to blast past each finish line.
Connect with Andrew on LinkedIn ↗Why P10?
Ten strokes can
change a race.
In competitive rowing, a Power 10 is a call for the crew to pull harder for the next ten strokes. When everyone responds together, the boat picks up speed and pulls ahead.
That’s the idea behind P10 Digital. I help align your team, focus the efforts, and make the moves that pull your business forward.
Let’s look ahead
What's your next digital growth move?
Tell me what you’re trying to improve and where you need a digital leader to step in.